Datos Group

People are the difference

Datos Group

Our History


Founded on 1954, Datos Group has been focused on increasing the customer knowledge through a vision, and always presenting
absolute methodology. Since the beginning, Datos Group has been driven to connect with close people through a passionate and
committed spirit, since these are the agents with the power to change the world.

In 1994, the company partners with Information Resources (IRI), who provided technical knowledge and technological improvement,
applied to the investigation of a world-class company, improving the platforms to get and process data from what motivates people and
determine their behavior.

In 2006, the Retail Tracking Services Unit (Store Audit) is sold to Nielsen, a market research world company.  The Saade family acquires 100%
Datos Group shares and refocuses on consumer research and public opinion; strengthening the willing to find new ways to create social impact and
go beyond.     

In 2007, Datos Group renews with innovative products, empowering its leader essence, for the truth, success, innovation and passion.  From 2009,
expansion starts in Latin America with Consumer Pulse, a solution that brings an integral vision for consumer´s everyday perspective.

In 2014, Datos Group ventures in Human Talent, developing tools to efficiently manage human talent; with a wide range of solutions, from acknowledging
the power of people in the organizations, identifying company strategic influential maps to empower people, to an Index development to measure Corporate Happiness and take companies to a new management and productivity level.     


Our ground braking spirit has lead us to find new ways, and develop solutions a step ahead in data interpretation that positively change the world.

Datos Group

Our Essence


We are information specialists.  Our endless passion for data interpretation drives us to manage the most innovative processes to understand realities and create opportunities.

 

 We are people specialists. We are passionate to understand their individuality, and the factor diverse configuration that make them unique and determine their behavior. Every individual gives us the opportunity to understand something new, from another point of view: his/her environment, preferences and emotions.

The obstacles challenge us to outperform and overcome standards.

 

We walk new roads to surprise with unique solutions, to understand the world and conquer with data innovative products. 
Always for innovation, truth, teamwork, engagement, quality, success, integrity, service awareness and social responsibility.

Datos Group

Our Range


Data has no frontier, neither the innovative solutions we offer, regarding to information, people knowledge and their connection to social and personal issues, with brands and companies.

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Datos Group

Solutions


We create solutions for visionaries

We believe in the power of people, and their personal and working environment. 
We know there are key attributes that allow us to determine those influential individuals, who may become successful change and growth agents for the company with passion and inspiration.  We manage the tools that determine those key attributes to search for the right candidates, as well as the tools to determine the individuals’ satisfaction elements in every organization. 

"We create solutions for visionaries "


Onboard

It´s an on-line platform, used by high turnover industries focused on customer service, to improve the recruitment process based on the organizational culture.


Jump

It´s an on-line solution to assess the skills of an organization employees,
when applying for a new position, reducing the cost of the employees growth process inside the organization and with no preferential bias.

 

Inscore

We believe in the power of people.  We go beyond the first individual stage in his/her organization, discovering the key attributes as well as their impact in the company. Among other attributes, we identify passion and inspiration, carried by the strategic influencers to promote valuable changes.

 

This quantitative tool, according to the positive perception of the organization members, helps to segment people who stand for their communication abilities and the potential to create changes in the organization.

 

The companies who hired InScore have used it successfully for:

 
  • Change management
  • Internal communications
  • Staff motivation
  • Organizational climate improvement
  • Development plans
  • Succession Plans
  • Leadership reinforcement

Hup

It´s an assistance program that helps to improve the human behavior of the employees of an organization,
based on the management of emotions to improve the corporate environment and personal and professional behavior.


Eco



Why


It´s a tool that allows to identify improvement opportunities,
from the perspective of those who leave the organization.


Listen2


It´s a solution that allows to acknowledge the customer´s perception,
assessing service standards and satisfaction.


The Corporate Happiness Scale (CHS) measures the wellness and growth potential of an organization, based on
the happiness of the employees.

The Corporate Happiness Scale (CHS) rests on the most recent academic research and Positive Psychology approach,
Behavioral Economy, Intrinsic Motivation, researches about stress, and the creativity impact on integral wellness. 
The Employee Net Promoter Score also joins these sources of inspiration.


Abordo

It´s a quantitative tool that allows us to specify people or employees key attributes, which will be part of the Customer Service model.

To see something naked eye is not enough; the world is complex, it´s increasingly important to connect and understand the relation of people and their world.  We process data that allow us to understand the connection between brands and individuals, to understand customers who have an unique way based on their preferences, emotions and environment.

"Others see information; we see opportunities"

Brand Bonds

Brands create value for consumers; we understand those perceptions to determine relevant data regarding the functional and emotional attributes, related to purchase “drivers” and the category at large.


It´s essential to know the way consumers connect to a brand and their choice instead of the competition, to understand the positioning in the consumer´s mind.
 

This product allows to:

  • Determine the relevant rational and emotional attributes for the consumer.
  • Know the source of the brand value based on function an emotion.
  • Consider the difference of the rational and emotional content on the purchase decision
  • Estimate every brand relative position related to the category drivers.

Brand Exposure

Based on our passion for communication, we analyze the consumer comprehension to the exposure of advertising messages and their

inspiration power, the connection to a brand or service, and the motivation to action.  


This way we verify the campaign effectiveness, evaluate brand perception, and discover new insights for the development of new campaigns;
essential in a market where millions of messages fight for a brand.

This product allows to:

  • Understand the behavior of the brand performance indicator.
  • Verify the public investment profitability, based on knowledge, application and positioning.
  • Identify opportunities and monitor the dispositions effect by following up the brand performance.
  • Assess every brand´s relative position based on the category drivers.


Pulso Express

It´s a solution for marketing management key moments, with a large country sample, at a price to suit your budget. This is a syndicated research using Omnibus methodology, under regular field conditions: survey methodology, sample size and geographic scope. A client pool share the survey fixed costs, by only engaging the questions needed. Once the research is finished, you will receive the engaged questions – confidentially - and classification data – shared by all the clients.

This product allows to:

 
  • Know the attitudes, habits and preferences to build insights, define strategic and tactic actions or explore new opportunities.
  • Outline specific consumers of a category and brand to identify target audience.
  • Quantify consumer segments according to habits and brands used.
  • Evenly compare the region consumers: resembles and differences.
  • Have cross-references available, for easier use.
  • Optimize the investment for market research, directing resources to specific needs.

Consumer Decision

The relation of consumers and brands determine their behavior. The knowledge of the consumer behavior at the purchase moment, and the reasons that influence the purchase decision, will allow us to create new sales strategies and trade marketing.

 

This product allows to:

 
  • Determine the factors that influence the decision before and on the sale moment.
  • Determine all the specific decisions taken by the consumer for a category or specific brand.
  • Create retail and market strategies that allow us to improve the probability to choose a product/service.

Consumer Targeting

It´s essential to have all the necessary information to plan and manage effective market campaigns to start a new business, or to get to the right people through the right way.

 

This product allows to:

 
  • Understand the category dynamic
  • Discover the segments and new targets potential, through the consumer interaction with the category and brands
  • Determine the target features with more business possibilities

The environment determines the individuals, and they have the power to be change factors, by the transformation of the world around them. This is a reality, for which we create solutions to process data, which allow us to know and identify people development as citizens; people as environment members with specific social, political and economical processes.

We make reality a transforming power

National Pulse

The social, economical and political environment determines the individual behavior as a citizen.

This tool allows us to know the citizens behavior when facing social, economical and political processes by trend, as well as national specific situations.

This product allows to:

 
  • Understand the present through history, recognizing all the different stages of the Venezuelan social, economical and political processes for more than 45 years.
  • Know the trends to establish strategies for situations that may impact your business.

Regional Pulse

The management of governmental entities and their influence in the citizens and the environment is part of the social, economical and political processes.

 

This strategic tool allows us to acknowledge the trend and comparison of the public opinion in a state. It measures the regional and governor’s management, and the satisfaction levels for government actions and programs, to determine opportunities and plan the future.

This product allows to:

 
  • Assess the interior/city hall duties
  • Recognize the institution proximity levels with the people
  • Explore interior/city hall problems, the responsible party and solutions
  • Evaluate the mayor/governor image and management
  • Determine the interior/city hall management satisfaction level

Public Management Pulse

This tactic tool allows us to acknowledge the trend and comparison of a municipality public opinion. It measures the municipal, city hall and mayor management, and the satisfaction levels for municipal actions and programs, to determine opportunities and plan the future.

 

This product allows to:

 
  • Evaluate the city hall/interior duties
  • Recognize the proximity levels with the municipal/state people
  • Explore city hall/interior problems, the responsible party and solutions
  • Evaluate the mayor/governor image and management
  • Determine the interior/city hall management satisfaction level
Datos Group

Our Clients


Datos Group

Strategic Partners


Datos Group

Contact Us


Discover innovative ways to positively transform your brand, company and environment.


Contact Us


Miami

240 Crandon Blvd. Suite 275. Key Biscayne. Fl. USA, 33149

clientesusa@datosgroup.com
(+1 305) 361.6110

Caracas

Av. José María Vargas. Torre del Colegio. Piso 12. Ofic. 12. Santa Fe

clientesvenezuela@datosgroup.com
(+58 212) 918.0300

Colombia

clientescolombia@datosgroup.com
(+57 313) 801.4220

Guatemala

clientesguatemala@datosgroup.com
(+502) 4211.9737

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